Save emerging and recognized developments as Trends.
What are Trends
The other finding types are Megatrends, Signal Clusters, and Signals.
How to use Trends
Use the finding types in a way that serves you best. Trends can be good for emerging or recognized developments.
Examples
- Artificial intelligence
- Plant-based proteins
- Self-driving cars
Tip: Use Trends to synthesize your thinking
After collecting some Signals, you might notice you're dealing with something more substantial. In this type of trend scouting approach, you could create a Trend to synthesize your thinking. Remember also to link all the supporting Signals to your Trend!
