Using finding types: Trends

Save emerging and recognized developments as Trends.

What are Trends

The other finding types are Megatrends, Signal Clusters, and Signals.

How to use Trends

Use the finding types in a way that serves you best. Trends can be good for emerging or recognized developments.

Examples

  • Artificial intelligence
  • Plant-based proteins
  • Self-driving cars

Tip: Use Trends to synthesize your thinking 

After collecting some Signals, you might notice you're dealing with something more substantial. In this type of trend scouting approach, you could create a Trend to synthesize your thinking. Remember also to link all the supporting Signals to your Trend!


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